Question: What do you think of a candidate who sets up a profile under her maiden name so that her current employer will not know she is trying to change careers?

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Too often you see CEOs, new grads, experienced and in-experienced professionals miss the mark with creating and marketing their personal brand. 

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In business, the main focus is often on the bottom line, and things like relationships get pushed to the back burner. But relationships are important in business, whether you are talking about relationships with your customers, your team members, or even yourself.

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In a rapidly changing world, business leaders are finding it difficult to keep their competitive advantage on an on-going basis. Technology and cost control are no longer adequate to sustain the lead.

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Ask any group of managers if they view themselves as an elite group within their organization and you can be sure they will deny it. You'll hear comments such as: "I have an open-door policy"...

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Leaders need to make sure that their senior team and all their direct reports have well-defined roles and responsibilities that are linked to rewards and evaluations. This defines the first step, but it’s just the beginning.

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